Amaury Guichon

This is Amaury Guichon and self-proclaimed "Chocolate Guy" and yes, if you are looking at that Instagram post, it is a chair made completely from chocolate. If you go through his feed, you can see all sorts of crazy things: full-sized Lego characters, giant strawberries, a full on life-sized bar.

It is incredible; not only has he mastered the techniques of making chocolate, probably creating some on his own, but he has taken his craft in his own direction.

I think he is a perfect example of someone mastering their craft. He most likely had to learn all the basic skills in pastry and chocolate making, but I doubt there is a book on how to make chocolate with enough structural strength for someone to sit on.

So he had to master the basic skills, probably invent or find new skills, and then synthesize many techniques as well.

Then, moreover, he has injected his own creativity and own goals for this to take this in a new way. His work is its own thing.

It fills every box on the craft checklist.

The craft checklist

  • Create something
  • There is huge range of output and space for self-expression
  • Improve on the scale or quality of is created
  • Improve your meta skills and processes for the work

Amaury Guichon